പ്യുമാ കമ്പനി ലോഗോയിൽ ഉള്ളത് ശെരിക്കും പുലി തന്നെ ആണോ..? | Secret Behind Puma Logo

Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.[4] The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as PPR) holds 9,8%, Kering's largest shareholder Groupe Artemis owns 29% of the share capital.[5] Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (chief executive officer).
As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products in more than 120 countries.Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma.[8] Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.
Puma offers products for Football, Basketball, Running, Training and Fitness, Golf, Motorsports and Sportstyle. It has sponsored a number of legendary athletes, including Pelé, Eusébio, Johan Cruyff, Diego Maradona, Lothar Matthaus, Clyde Frazier, Jim Hines, Boris Becker, Martina Navratilova, Tommie Smith, Joe Namath, Linford Christie, Colin Jackson, Heike Drechsler and Michael Schumacher among others.

Currently, international footballers, including Neymar, Gianluigi Buffon, Sergio Agüero, Antoine Griezmann, Marco Reus, Raphael Varane, Luis Suárez, David Silva, Vincent Kompany, Christian Pulisic and many more are sporting Puma football boots.[10]

In terms of football clubs, Puma sponsors Borussia Dortmund, Manchester City F.C., Olympique de Marseille, Fenerbahçe S.K., Sociedade Esportiva Palmeiras, Borussia Mönchengladbach, Crystal Palace F.C., Lillestrøm Sportsklubb Valencia CF, AC Milan, US Sassuolo, Club de Fútbol Monterrey, Bengaluru FC, Mumbai City FC and many others. National football teams include Italy, Iceland, Switzerland, Austria, Morocco, Egypt and Uruguay.[11]

In athletics (track and field), Puma sponsors several athletic associations such as the Jamaica, Cuba, Bahamas, Grenada, Trinidad & Tobago, Dominican, Barbados, Portugal, Switzerland and Norway. It also has the world's fastest man and Jamaican track athlete Usain Bolt under contract along with other track and field athletes like Andre Degrasse, Karsten Warholm and Gianmarco Tamberi. Over the past decades, several world records were achieved by athletes wearing Puma shoes, such as Heinz Futterer (1954), Armin Hary (1960), Jim Hines (1976), Tommie Smith (1968), Asafa Powell (2005), and Usain Bolt (2009).[12][13]

In 2018 Puma announced its entrance back into basketball after a break of almost 20 years. The brand appointed Jay-Z as creative director of Puma basketball.[14] Marvin Bagley, Deandre Ayton, Zhaire Smith, and Michael Porter Jr. are the first players to join Puma's basketball roster and play in performance Puma basketball shoes.[15][16]

Also, Puma made its partnership with Netball after 28 years by sponsoring the Melbourne Vixens, the only netball team to be partnered with the global firm[17]

From 2018 Puma became the official apparel sponsor of New Zealand's national netball team, the Silver Ferns.

The firm sponsors Indian cricketer Virat Kohli the captain of the India cricket team. Golfers such as Rickie Fowler, Bryson DeChambeau and Lexi Thompson are equipped by Puma's golf brand Cobra Puma Golf.[18][19][20]

In Formula 1, Puma equips the teams of Mercedes AMG Petronas, Scuderia Ferrari and Red Bull Racing.[21] In addition, Puma also sponsors BMW and Porsche in all of their Motorsports activities.[22] In NASCAR Puma equips Team Penske with fire suits, gloves, and shoes.

In order to support its women's business, Puma endorses supermodel Cara Delevingne and Adriana Lima as well as actress/singer Selena Gomez.

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