Sebastian Coe 2022 World Track Championships a chance that ‘mustn’t be

Even for a sport that considers itself the world’s oldest, 2021 was a year for the ages for global track and field. A group of young, charismatic, world record-shattering stars produced an Olympic Games in Tokyo that merited comparison to the gold standard of Olympics, the 1968 Games in Mexico City, which were immortalized by an iconic and courageous U. S. team and the launch of Kenya’s distance running dynasty. The likes of U. hurdler Sydney McLaughlin, shot putter Ryan Crouser, distance runner Sifan Hassan of the Netherlands, Jamaican sprinter Elaine Thompson-Herah, pole vaulter Mondo Duplantis of Sweden and Norwegian hurdler Karsten Warholm helped track and field regain its place as the Summer Olympics’ premier sport according to a series of marketing, broadcast, and social media metrics in addition to the group’s record-breaking performances.“It is the golden generation, ” said Sebastian Coe, the president of World Athletics, track’s international governing body. “I’ve never been more optimistic about the strength and breadth of what’s coming through in our sport. ”That talent provides World Athletics, Coe said, both “a challenge and an opportunity” as the sport looks toward the 2022 World Championships in Eugene, Oregon, in July, the first time an event surpassed only by the Olympic Games and World Cup in global importance will be held on U. soil. The success of the Worlds at Hayward Field, and the reach and depth of the event’s legacy, Coe said, are not only critical to increasing the sport’s footprint in the U. but growing the sport internationally as well.“I want all our member federations to recognize that this isn’t just an isolated championships, you know, and then we move on to another city, ” Coe, the two-time Olympic 1, 500-meter champion for Great Britain, said in an interview Friday with the Orange County Register, New York Times, Wall Street Journal and USA Today. “There are some opportunities here that we cannot allow to slide by. ”The Worlds, the Commonwealth Games and the European Championships crowd a 2022 summer vacated by the World Cup, which was moved to November and December because of the high temperatures in host nation Qatar. The upcoming summer followed by the 2023 Worlds in Budapest, the 2024 Olympic Games in Paris and another Worlds in 2025 at a yet-to-be-determined location give the sport an unprecedented opportunity to raise its profile.“The opportunity that is created is that really for the next four years we have track and field sitting center stage in the most broadcastable part of the year, and if I move beyond the four years I can arguably say that for seven years, and that’s an opportunity we musn’t squander, ” Coe said. At the top of the list is the Worlds (July 15-24) in the Willamette Valley college town that for decades has referred to itself as “Tracktown, USA.


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